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Personal Study

AI iPhone 17 Pro

In this project, I explored the potential of the Seedream 4 model to create editorial advertising images inspired by the launch of the new iPhones. The idea was to combine AI, art direction and technical command of the tools to achieve realistic results, with faithful textures and high visual quality. The process involved planning the models' poses and features, structuring prompts, generating in the model and finishing with retouching in Photoshop.

Model in an orange tracksuit holding an orange iPhone against an orange backdrop
Model in a patterned blue suit and sunglasses, shot from above, holding a blue iPhone
Low-angle shot of a model in a grey sweatshirt and white trousers holding a light blue iPhone
Close-up of a model holding a light blue iPhone horizontally in front of his face
Model in a blue windbreaker holding a dark blue iPhone against a deep blue backdrop
Model on the beach at golden hour holding a light blue iPhone over one eye